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  • You Are The Difference

    You Are The Difference

    "People Buy People First the Product Second"

    The way a person feels does affect how they behave which in turn affects the results they achieve. You Are The Difference works because not only does it help people to think differently about the customer, it also helps them to think differently about themselves and the service they give.

    About YATD
  • YATD iPhone application free and premium

    iPhone Application

    You Are The Difference Customer Service Coaching Programme with the full version of the YATD book, full length coaching DVD, powerpoint slides and motivational quotes. App is also available in free version with selected pages from the YATD book, promo coaching DVD, power point slides and motivational quotes.

    View ApplicationsApplication is available on app store


  • Just Looking Thanks DVD / Book

    "Just looking Thanks!"

    "The straight-forward guide to creating brilliant customer service"

    When the You Are The Difference Customer Service Coaching Programme is used on the shop floor everyone wins. The business wins as the level of service and customer conversion is increased resulting in happier customers and greater sales. The sales team wins as they are given a simple, effective and rewarding way to interact with customers. The customer wins as they receive a service second-to-none.
    Order Book      Order PDF Book
  • Preview of YATD Coaching DVD

    3.43 minutes

    The You Are the Difference Coaching DVD provides  managers and coaches with a unique tool to help them deliver the YATD programme throughout their business or store. The interactive DVD shows Alf presenting the principles and techniques from the main YATD session along with the individual and group exercises that helps managers and coaches tailor the session to the needs of their business.
    Order Boxed DVD      Download DVD
  • You Are The Difference

    Conferences and Events

    "Bring Alf to your next Conference or Event"

    Make the most of your next conference or event by inviting Alf as one of your speakers. He is highly sort after thanks to his entertaining, energetic and passionate style. His unique and enthusiastic communication skills inspires and motivate people which in turn enhance their individual performance.
    Conferences/Events        View Galleries
  • You Are The Difference logo in white

    “Most Compelling Programme I Have Come Across in Twenty Years”

    "Through You Are The Difference Alf has made the delivery of outstanding customer service and path to extra sales achievable for everyone. His simple techniques are easy to follow and highly motivational. I can safely say that this is the most compelling programme I have come across in twenty years in retail” Bill Godwin: Retail Operations Manager REALM
    View Testimonials

Alf's Tweets

"Quote of the month"

Treat every customer as if they pay your wages, because they do!